MARC状态：已编 文献类型：西文图书 浏览次数：6
- 题名/责任者:
- The influencer industry : the quest for authenticity on social media / Emily Hund.
- 出版发行项:
- Princeton, New Jersey : Princeton University Press, [2023]
- ISBN:
- 0691231028
- ISBN:
- 9780691231020
- 载体形态项:
- xiii, 218 pages : illustrations ; 25 cm
- 个人责任者:
- Hund, Emily, author.
- 论题主题:
- Social media-Economic aspects.
- 论题主题:
- Internet marketing.
- 论题主题:
- Influence (Psychology)
- 论题主题:
- Internet personalities.
- 中图法分类号:
- G206.2
- 书目附注:
- Includes bibliographical references (pages 191-209) and index.
- 内容附注:
- Groundwork -- Setting the terms for a transactional industry -- Making influence efficient -- Revealing and repositioning the machinations of influence -- The industry becomes boundaryless -- The cost of being real.
- 摘要附注:
- "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."--
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