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- 题名/责任者:
- The observational research handbook : understanding how consumers live with your product / Bill Abrams.
- 出版发行项:
- Lincolnwood, Ill. : NTC Business Books, c2000.
- ISBN:
- 065800073X
- 载体形态项:
- xxiv, 277 p. : ill. ; 24 cm.
- 个人责任者:
- Abrams, Bill.
- 附加团体名称:
- American Marketing Association.
- 论题主题:
- Consumer behavior-United States.
- 论题主题:
- Marketing-United States.
- 中图法分类号:
- F737.123
- 一般附注:
- At head of title: American Marketing Association.
- 书目附注:
- Includes bibliographical references (p. 267-269) and index.
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