中南民族大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates.

版本说明:

5th ed.

出版发行项:

Cincinnati, Ohio : South-Western, c2002.

ISBN:

0324067976

ISBN:

032412581X (CD-ROM)

载体形态项:

xxxii, 682, 36, 9 p. : col. ill. ; 26 cm.+ 1 CD-ROM (4 3/4 in.)

个人责任者:

McDaniel, Carl D.

附加个人名称:

Gates, Roger H., 1942-

附加个人名称:

McDaniel, Carl D. Contemporary marketing research.

论题主题:

Marketing research.

中图法分类号:

F713.52

一般附注:

Rev. ed. of: Contemporary marketing research. 4th. c1999.

书目附注:

Includes bibliographical references (p. 26-36 of 3rd group) and index.

豆瓣简介：