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西文图书1.Advertising design by medium : a visual and verbal approach / F713.8/B636
馆藏复本:1
可借复本:0 Robyn Blakeman.
(0) 馆藏
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西文图书2.The rise of small-circle social media and advertising : the case of wechat / F713.365.2/Y25
馆藏复本:2
可借复本:1 Yao Qi.
(0) 馆藏
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西文图书3.Designing brand identity : an essential guide for the whole branding team / Fourth edition. F760.5/W562-4
馆藏复本:1
可借复本:0 Alina Wheeler.
(0) 馆藏
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西文图书4.Copywriting : successful writing for design, advertising, and marketing / 2nd ed. F713.8/S535-2
馆藏复本:1
可借复本:0 Mark Shaw.
Laurence King, c2012.
(0) 馆藏
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西文期刊5.(2018新增)Journal of advertising research. F713.2/1
馆藏复本:0
可借复本:0 Advertising Research Foundation
Advertising Research Foundation, 1960-
(0) 馆藏
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西文图书6.Advertising discourses and social changes in China = 广告话语与中国社会的变迁 / F713.8/F332
馆藏复本:2
可借复本:1 冯捷蕴著.
对外经济贸易大学出版社, 2014.
(0) 馆藏
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西文图书7.The advertising effect : how to change behaviour / F713.55/F391
馆藏复本:1
可借复本:0 Adam Ferrier with Jennifer Fleming.
(0) 馆藏
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西文图书8.Advertising : strategy, creativity and media / F713.8/F484
馆藏复本:2
可借复本:1 Chris Fill, Graham Hughes, Scott De Francesco = 广告学 : 战略、创意与媒体 / 克里斯·菲尔, 格雷厄...
清华大学出版社, 2013.
(0) 馆藏
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西文图书9.Advertising & IMC : principles and practice / 9th ed. F713.80/M854-9
馆藏复本:3
可借复本:2 Sandra Moriarty, Nancy Mitchell, William Wells = 广告学 : 原理与实务 / 桑德拉·莫里亚提, 南希·米...
中国人民大学出版社, 2013.
(0) 馆藏
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西文图书10.M: advertising / F713.8/A681.2
馆藏复本:3
可借复本:2 William F. Arens, David H. Schaefer, Michael F. Weigold = 广告学 / 威廉·阿伦斯, 大卫·夏尔菲, 迈...
中国人民大学出版社, 2013.
(0) 馆藏
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西文图书11.Newsjacking : the Urgent Genius of real-time advertising / F713.8/H945
馆藏复本:1
可借复本:0 Grant Hunter and Jon Burkhart.
(0) 馆藏
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西文图书12.Globalization and cultural transfer : cultural change in China as seen in comparative Sino-US adv... F713.8/Z54
馆藏复本:3
可借复本:2 曾立人著.
Zhejiang University Press, 2012.
(0) 馆藏
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西文图书13.Postmodern advertising and its reception : a cross-cultural perspective = 从跨文化视角看后现代广... F713.80/M111
馆藏复本:2
可借复本:1 马琳.
对外经济贸易大学出版社, 2012.
(0) 馆藏
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西文图书14.Advertising : a framework = 广告学简明教程 / F713.8/L266
馆藏复本:5
可借复本:4 W. Ronald Lane, J. Thomas Russell著.
清华大学出版社, 2004.
(0) 馆藏
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西文图书15.Trade marketing strategy / F757.12/D255
馆藏复本:1
可借复本:0 Gary Davies.
P. Chapman Pub., c1993.
(0) 馆藏
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西文图书16.Advertising Annual 1999 : the international annual of advertising = das internationale Jahrbuch d... J534.3/J54
馆藏复本:1
可借复本:0
Graphis Inc., c1999-
(0) 馆藏
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西文图书17.And now a few words from me : advertising leading critic lays down the law, once and for all / F713.89/G231
馆藏复本:3
可借复本:0 Bob Garfield.
McGraw-Hill, c2003.
(0) 馆藏
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西文图书18.The art of writing advertising : conversations with William Bernbach ... [et al.] / F713.8/H636
馆藏复本:2
可借复本:0 interviewed by Denis Higgins.
McGraw-Hill, c2003.
(0) 馆藏
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西文图书19.Contemporary advertising / 10th ed. F713.8/A681-10
馆藏复本:1
可借复本:0 William F. Arens.
McGraw-Hill/Irwin, c2006.
(0) 馆藏
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西文图书20.Advertising and promotion : an integrated marketing communications perspective / 1st Canadian ed. F713.8/B427
馆藏复本:2
可借复本:0 George E. Belch & Michael A. Belch.
Irwin/McGraw-Hill, c2003.
(0) 馆藏
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