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西文图书1.Direct marketing management / F713.5/R646
馆藏复本:1
可借复本:0 Mary Lou Roberts, Paul D. Berger.
Prentice Hall, c1989.
(0) 馆藏 -
西文图书2.Advertising, promotion, & supplemental aspects of integrated marketing communications = 营销沟通... F713.3/S556-6
馆藏复本:5
可借复本:4 Terence A. Shimp.
北京大学出版社 ; 2004.
(0) 馆藏 -
西文图书3.S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-... F713.8/K39
馆藏复本:1
可借复本:0 Russell M. Kern.
McGraw-Hall, c2001.
(0) 馆藏 -
西文图书4.Advertising, promotion and other aspects of integrated marketing communications = 整合营销传播 :... F713.3/S556-7
馆藏复本:3
可借复本:2 Terence A. Shimp 著.
Peking University Press, 2006.
(0) 馆藏 -
西文图书5.Computer-aided marketing and selling : information asset management / F713.5-39/S535
馆藏复本:1
可借复本:0 Robert Shaw.
Butterworth-Heinemann, 1991.
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