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西文图书1.Sustainable advertising : how advertising can support a better future / F713.5/B775
馆藏复本:1
可借复本:0 Matt Bourn and Sebastian Munden.
(0) 馆藏
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西文图书2.Integrated advertising, promotion, and marketing : communicating in a digital world / F733.513.82/M678
馆藏复本:1
可借复本:0 Anubhav Mishra and Tata Sai Vijay.
(0) 馆藏
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西文图书3.B2B digital marketing strategy : how to use new frameworks and models to achieve growth / Second... F713.5/H179-2
馆藏复本:1
可借复本:0 Simon Hall.
(0) 馆藏
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西文图书4.Cultural intelligence for marketers : building an inclusive marketing strategy / F713.5/G118
馆藏复本:1
可借复本:0 Anastasia Karklina Gabriel.
(0) 馆藏
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西文图书5.The end of marketing : humanizing your brand in the age of social media / Second edition. F713.5-39/G463-2
馆藏复本:1
可借复本:0 Carlos Gil.
(0) 馆藏
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西文图书6.Social media strategy : a practical guide to social media marketing and customer engagement / Sec... F713.365.2/A868-2
馆藏复本:1
可借复本:0 Julie Atherton.
(0) 馆藏
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西文图书7.Content marketing strategy : harness the power of your brand's voice / F713.56/R797
馆藏复本:1
可借复本:0 Robert Rose.
(0) 馆藏
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西文图书8.Structural econometric modeling in industrial organization and quantitative marketing : theory an... F406/H821
馆藏复本:1
可借复本:0 Ali Hortac?su and Joonhwi Joo.
(0) 馆藏
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西文图书9.Professional English in use. Marketing / H319/F239
馆藏复本:3
可借复本:2 Cate Farrall, Marianne Lindsley = 新版剑桥实用专业英语. 市场营销英语 : 附答案 / [英] 凯特·法拉尔...
(0) 馆藏
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西文图书10.Consumer expectations : micro foundations and macro impact / F713.55/C978
馆藏复本:1
可借复本:0 Richard T. Curtin (University of Michigan)
(0) 馆藏
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西文图书11.A framework for marketing management / Sixth edition. F713.56/K87-6
馆藏复本:2
可借复本:1 Philip Kotler, Kevin Lane Keller = 营销管理精要 / 菲利普·科特勒, 凯文·莱恩·凯勒著.
(0) 馆藏
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西文图书12.Copywriting : successful writing for design, advertising, and marketing / 2nd ed. F713.8/S535-2
馆藏复本:1
可借复本:0 Mark Shaw.
Laurence King, c2012.
(0) 馆藏
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西文图书13.Creating value with big data analytics : making smarter marketing decisions / F713.50/V514
馆藏复本:1
可借复本:0 Peter C. Verhoef, Edwin Kooge and Natasha Walk.
(0) 馆藏
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西文图书14.Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / F735.123/R644
馆藏复本:1
可借复本:0 Graham H. Roberts.
(0) 馆藏
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西文图书15.How sales promotions affect consumers : theory and empirical evidence from China market / F713.3/H252
馆藏复本:2
可借复本:1 Liaogang Hao.
(0) 馆藏
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西文图书16.Le marketeur : fondements et nouveautés du marketing / 3rd ed. F713.5/A556-3
馆藏复本:1
可借复本:0 Jean-Claude Andréani...[et al.] ; coodination, Christian Michon.
Pearson Education, 2010.
(0) 馆藏
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西文图书17.Essentials of marketing management = 营销管理精要 / 第1版 F713.5/M368
馆藏复本:2
可借复本:1 Greg W. Marshall, Mark W. Johnston著 ; 符国群译注.
Peking University Press, 2013.
(0) 馆藏
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西文图书18.Basic marketing research : using Microsoft Excel data analysis / 3rd ed. F713.50/B967-3
馆藏复本:2
可借复本:1 Alvin C. Burns, Ronald F. Bush = 基于Excel的营销调研 / 阿尔文·C·伯恩斯, 罗纳德·F·布什著.
中国人民大学出版社, 2013.
(0) 馆藏
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西文图书19.Supply chain management : strategy, planning, and operation / 5th ed. F274/C549.1-5
馆藏复本:1
可借复本:0 Sunil Chopra, Peter Meindl.
Pearson, c2013.
(0) 馆藏
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西文图书20.The competitive dynamics of entrepreneurial market entry / F272.2/M346
馆藏复本:1
可借复本:0 edited by Gideon D. Markman, Phillip H. Phan.
Edward Elgar, c2011.
(0) 馆藏
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