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西文图书1.How sales promotions affect consumers : theory and empirical evidence from China market / F713.3/H252
馆藏复本:2
可借复本:1 Liaogang Hao.
(0) 馆藏 -
西文图书2.Power promoting : how to market your business to the top! / F718/S964
馆藏复本:1
可借复本:0 Jeffrey Sussman.
Wiley, c1997.
(0) 馆藏 -
西文图书3.Advertising, promotion, & supplemental aspects of integrated marketing communications = 营销沟通... F713.3/S556-6
馆藏复本:5
可借复本:4 Terence A. Shimp.
北京大学出版社 ; 2004.
(0) 馆藏 -
西文图书4.The one to one future : building relationships one customer at a time / F713.5/P424
馆藏复本:1
可借复本:0 Don Peppers and Martha Rogers.
Currency Doubleday, 1993.
(0) 馆藏 -
西文图书5.Advertising and promotion : an integrated marketing communications perspective / 5th ed. F713.8/B427-5
馆藏复本:2
可借复本:0 George E. Belch & Michael A. Belch.
Irwin/McGraw-Hill 2001.
(0) 馆藏 -
西文图书6.Advertising, promotion and other aspects of integrated marketing communications = 整合营销传播 :... F713.3/S556-7
馆藏复本:3
可借复本:2 Terence A. Shimp 著.
Peking University Press, 2006.
(0) 馆藏 -
西文图书7.Streetfighter marketing / F713.3/S634
馆藏复本:1
可借复本:0 Jeff Slutsky, with Marc Slutsky.
Lexington Books, c1995.
(0) 馆藏 -
西文图书8.Confessions of shameless self promoters : great marketing gurus share their innovative, proven an... F713.50/A368
馆藏复本:2
可借复本:0 Debbie Allen.
McGraw Hill, c2006.
(0) 馆藏 -
西文图书9.Advertising and promotion : an integrated marketing communications perspective / 1st Canadian ed. F713.8/B427
馆藏复本:2
可借复本:0 George E. Belch & Michael A. Belch.
Irwin/McGraw-Hill, c2003.
(0) 馆藏 -
西文图书10.When ads work : new proof that advertising triggers sales / F713.8/J77
馆藏复本:1
可借复本:0 John Philip Jones.
Lexington Books, c1995.
(0) 馆藏