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检索到 7 条 丛书名=Irwin/McGraw-Hill series in marketing 的结果    

 


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  1. 西文图书1.Marketing research : a practical approach for the new Millennium / F712.52/H153

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    Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
    Irwin/McGraw-Hill, c2000.
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  2. 西文图书2.Consumer behavior : building marketing strategy / 8th ed. F713.55/H393-8

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    Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
    Irwin/McGraw Hill, c2001.
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  3. 西文图书3.Selling : building partnerships / 3rd ed. F713.3/W436-3

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    Bart A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
    Irwin/McGraw Hill, c1998.
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  4. 西文图书4.Marketing / 6th ed. F713/B513-6

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    Eric N. Berkowitz ... [et al.].
    Irwin/McGraw-Hill, c1997.
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  5. 西文图书5.Advertising and promotion : an integrated marketing communications perspective / 5th ed. F713.8/B427-5

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    George E. Belch & Michael A. Belch.
    Irwin/McGraw-Hill 2001.
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  6. 西文图书6.Fundamentals of selling : customers for life / 7th ed. F713.3/F996-7

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    Charles M. Futrell.
    Irwin/McGraw-Hill, c2002.
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  7. 西文图书7.Consumer behavior and marketing strategy / 5th ed. F713.5/P478-5

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    J. Paul Peter, Jerry C. Olson.
    Irwin/McGraw-Hill, c1999.
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