机读格式显示(MARC)

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• 003 SCNU

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• 008 070328r20072002cc ab b 001 0 eng d

• 020 __ |a 9787302144922

• 040 __ |a PUL |c PUL

• 041 0_ |a eng |b chi

• 093 __ |a F740.2 |2 4

• 099 __ |a CAL 022007029856

• 100 1_ |a Keegan, Warren J.

• 245 10 |a Global marketing management / |c Warren J. Keegan = 全球营销管理 / 沃伦·J. 基根著.

• 246 31 |a 全球营销管理

• 250 __ |a 7th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2007.

• 300 __ |a xxiv, 622 p. : |b ill., maps ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Originally published: |c Upper Saddle River, N.J. : Prentice Hall, c2002, |b 7th ed.

• 650 _0 |a Export marketing |x Management.

• 650 _0 |a Export marketing |x Management |x Case studies.

• 920 __ |a 211010 |z 2

• 950 __ |a SCNU |f F740.2/K26-7

• 998 __ |a PUL

• 999 __ |M zxq |m 20070706 08:52:52 |G zxq |g 20070706 08:53:03

• 000 1000019432

• 991 __ |a 022007000329

• 907 __ |a SCNU |f F740.2/K26-7