机读格式显示(MARC)
- 000 01964cam a2200313 i 4500
- 008 231226s2024 enka b 001 0 eng
- 020 __ |a 9781398613836 |q paperback : |c CNY285.04
- 020 __ |a 9781398613850 |q hardback
- 020 __ |z 9781398613843 |q ebook
- 040 __ |a DLC |b eng |c DLC |e rda
- 050 _4 |a HF5415 |b .B68 2024
- 100 1_ |a Bourn, Matt, |e author.
- 245 10 |a Sustainable advertising : |b how advertising can support a better future / |c Matt Bourn, Sebastian Munden.
- 264 _1 |a London : |b Kogan Page, |c 2024.
- 300 __ |a xxv, 267 pages : |b illustrations ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced. From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising"-- |c Provided by publisher.
- 650 _0 |a Social responsibility of business.
- 700 1_ |a Munden, Sebastian, |e author.