机读格式显示(MARC)
- 000 03578cam a2200397 i 4500
- 008 230629s2024 enk b 001 0 eng
- 020 __ |a 9781032462950 |q (paperback)
- 020 __ |a 9781032462967 |q (hardback)
- 020 __ |z 9781003381006 |q (ebook)
- 040 __ |a DLC |b eng |e rda |c DLC |d DLC
- 050 00 |a HD30.4 |b .R67 2024
- 099 __ |a CAL 022024044027
- 100 1_ |a Rose, Susan |c (Professor in Marketing management), |e author.
- 245 10 |a Management research : |b applying the principles of business research methods / |c Susan Rose, Nigel Spinks and Ana Isabel Canhoto.
- 250 __ |a Second edition.
- 264 _1 |a London ; |a New York : |b Routledge Taylor & Francis Group, |c 2024.
- 300 __ |a xviii, 461 pages ; |c 25 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Management Research: Applying the Principles of Business Research Methods supports new researchers on every step of the research journey, from defining a project to communicating its findings, as well as balancing the technical aspects of research with the management of the project itself. Structured around the key stages of a research project, the text reflects the richness and diversity of current business and management research, both in its presentation of methods as well as its choice of examples drawn from different industries and organizations. This book explains the design, selection, development and implementation of appropriate research strategies in different management contexts and disciplines, providing practical guidance to the new researcher in carrying out ethical and inclusive research in today's organizational and business environments, whilst also introducing a range of research methods and techniques. Each chapter includes learning outcomes and in-chapter call out boxes with real-life research examples to illustrate concepts and provide basis for discussion, as well as 'next steps' activities to help readers apply the content to their own live research projects. This second edition has been updated throughout to include: enhanced pedagogical features such as discussion questions and online quizzes new international examples and research-in-practice cases greater emphasis on topics such as: Diversity and Inclusion through the research process, data collection and privacy, digitalisation, and the process of writing up research. Management Research provides essential reading for undergraduate and postgraduate students undertaking a dissertation, thesis or research project, as well as professionals currently practicing in the field. Extensive instructor and student resources support the work online, including an instructor's manual, PowerPoint lecture slides, a question bank and downloadable MS Excel and SPSS data sets, as well as video tutorials that support the development of practical research skills"-- |c Provided by publisher.
- 650 _0 |a Management |x Research.
- 650 _0 |a Quantitative research.
- 700 1_ |a Spinks, Nigel |c (College teacher), |e author.
- 700 1_ |a Canhoto, Ana Isabel, |e author.
- 776 08 |i Online version: |a Rose, Susan (Professor in Marketing management). |t Management research |b Second edition. |d Abingdon, Oxon ; New York, NY : Routledge, 2024 |z 9781003381006 |w (DLC) 2023028551
- 950 __ |a SCNU |f C93/R797-2