机读格式显示(MARC)

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• 099 __ |a CAL 022002120345

• 100 1_ |a Nagle, Thomas T.

• 245 14 |a The strategy and tactics of pricing : |b a guide to profitable decision making = 定价策略与技巧 : 获利性决策指南 / |c Thomas T. Nagle, Reed K. Holden.

• 246 31 |a 定价策略与技巧 : |b 获利性决策指南

• 250 __ |a 3rd ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c c2002.

• 300 __ |a xxiii, 398 p. : |b ill. ; |c 26 cm.

• 500 __ |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, 2002, |b 3rd ed.

• 650 _0 |a Pricing.

• 650 _0 |a Marketing |x Decision making.

• 700 1_ |a Holden, Reed K.

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