机读格式显示(MARC)

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• 093 __ |a F740.2 |2 4

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• 099 __ |a CAL 022000660543

• 100 1_ |a Keegan, Warren J.

• 245 10 |a Global marketing management = |b 全球营销管理 / |c Warren J. Keegan.

• 246 11 |a 全球营销管理

• 250 __ |a 6th ed.

• 260 __ |a 北京 : |b 清华大学出版社 ; |b Prentice Hall, |c 2001.

• 300 __ |a xix, 639 p. : |b ill., maps ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 500 __ |a With Chinese publishing note, preface and brief contents.

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, c1999, |b 6th ed.

• 650 _0 |a Export marketing |x Management.

• 650 _0 |a Export marketing |x Management |x Case studies.

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