机读格式显示(MARC)

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• 040 __ |a PUL |c PUL

• 041 0_ |a eng |b chi

• 093 __ |a F590.8 |2 4

• 099 __ |a CAL 022008028763

• 100 1_ |a Kotler, Philip.

• 245 10 |a Marketing for hospitality and tourism / |c Philip Kotler, John T. Bowen, James C. Makens = 旅游市场营销 / 菲利普·科特勒, 约翰·T. 保文, 詹姆斯·C.迈肯斯著 ; 谢彦君, 梁春媚译注.

• 246 31 |a 旅游市场营销

• 250 __ |a 4th ed.

• 260 __ |a 大连 : |b Dongbei University of Finance & Economics Press, |c 2007.

• 300 __ |a [4], 635 p. : |b ill. ; |c 27 cm.

• 440 _0 |a 旅游管理英文原版精品教材

• 500 __ |a This edition published based on: Marketing for hospitality and tourism / Philip Kotler. Upper Saddle River, NJ : Pearson Prentice Hall, c2006. 932 p.

• 650 _0 |a Hospitality industry |x Marketing.

• 650 _0 |a Tourism |x Marketing.

• 700 1_ |a Kotler, Philip. |t Marketing for hospitality and tourism. |s 4th ed.

• 700 1_ |a Bowen, John T.

• 700 1_ |a Makens, James C.

• 700 1_ |a Xie, Yanjun |9 (谢彦君)

• 700 1_ |a Liang, Chunmei |9 (梁春媚)

• 920 __ |a 211010 |z 2

• 920 __ |a 231010 |z 2

• 950 __ |a SCNU |f F590.8/K87-4

• 998 __ |a PUL

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