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• 099 __ |a CAL 022000664271

• 100 1_ |a Belch, George E. |q (George Eugene)

• 245 10 |a Advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch & Michael A. Belch.

• 250 __ |a 1st Canadian ed.

• 260 __ |a Boston, Mass : |b Irwin/McGraw-Hill, |c c2003.

• 300 __ |a 554 p. : |b ill. ; |c 29 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Advertising.

• 650 _0 |a Sales promotion.

• 650 _0 |a Communication in marketing.

• 700 1_ |a Belch, Michael A.

• 700 1_ |a Belch, George E. |q (George Eugene).

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