机读格式显示(MARC)

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• 010 __ |a 2023028036

• 020 __ |a 9781398614529 |q (paperback)

• 020 __ |a 9781398614543 |q (hardback)

• 020 __ |z 9781398614536 |q (ebook)

• 040 __ |a DLC |b eng |e rda |c DLC |d DLC

• 041 1_ |a eng |h fre

• 050 00 |a HF5415.5 |b .D88 2023

• 082 00 |a 658.8/12 |2 23

• 093 __ |a F713.5 |2 5

• 099 __ |a CAL 022024043785

• 100 1_ |a Duha, Olivier, |e author.

• 240 10 |a Think human. |l English

• 245 10 |a Think human : |b the customer experience revolution in the digital age / |c Olivier Duha.

• 264 _1 |a London, United Kingdom ; |a New York, NY : |b Kogan Page, |c 2023.

• 300 __ |a xi, 206 pages ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 500 __ |a "Published in the original French as Think Human by Editions Eyrolles in 2022"--Title page verso.

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "In an increasingly competitive and digitalized world where experience has become king, Olivier Duha, CEO of Webhelp, highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, Think Human explores how you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, this book shows you how to develop your customer relations team into a key strategic resource for growth"-- |c Provided by publisher.

• 650 _0 |a Customer relations.

• 650 _0 |a Customer services.

• 650 _0 |a Internet marketing.

• 776 08 |i Online version: |a Duha, Olivier. |t Think human |d London, United Kingdom ; New York, NY : Kogan Page, 2023 |z 9781398614536 |w (DLC) 2023028037

• 920 __ |a 242430 |z 1

• 950 __ |a SCNU |f F713.5/D869

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