机读格式显示(MARC)

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• 100 1_ |a Belch, George E. |q (George Eugene)

• 245 10 |a Advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch & Michael A. Belch.

• 250 __ |a 5th ed.

• 260 __ |a Boston, Mass. : |b Irwin/McGraw-Hill |c 2001.

• 300 __ |a 1 v. (various pagings) : |b col. ill. ; |c 29 cm.

• 440 _4 |a The Irwin/McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising.

• 650 _0 |a Sales promotion.

• 650 _0 |a Communication in marketing.

• 700 1_ |a Belch, Michael A.

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