机读格式显示(MARC)

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• 100 1_ |a Perreault, William D.

• 245 10 |a Applications in basic marketing : |b clippings from the popular business press / |c William D. Perrault and E. Jerome McCarthy.

• 250 __ |a 2002-2003 ed.

• 260 __ |a Boston, MA : |b Irwin McGraw-Hill, |c c2003.

• 300 __ |a ix, 214 p. : |b ill. ; |c 26 cm.

• 650 _2 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

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• 999 __ |t C |A zxq |a 20051115 16:46:37 |M zxq |m 20051115 16:48:57 |G zxq |g 20051115 16:51:01

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