机读格式显示(MARC)

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• 008 840523s1983 enka b 001 0 eng

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• 050 0_ |a HF5415.13 |b .P54 1983

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• 099 __ |a CAL 022000252845

• 100 1_ |a Piercy, Nigel.

• 245 10 |a Managing marketing information / |c Nigel Piercy and Martin Evans.

• 260 __ |a London : |b Croom Helm, |c c1983.

• 300 __ |a 223 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing research.

• 650 _0 |a Management information systems.

• 700 1_ |a Evans, Martin |q (Martin J.)

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