机读格式显示(MARC)

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• 001 0000388458

• 003 SCNU

• 008 010926s2002 njua b 001 0 eng

• 020 __ |a 0139696946

• 035 __ |a cua000212370

• 040 __ |a DLC |c DLC |d C#P |d UKM |d CVU

• 042 __ |a pcc

• 050 00 |a HF5415.153 |b .C34 2002

• 082 00 |a 658.5/75 |2 21

• 093 __ |a F273 |2 4

• 093 __ |a F406.3 |2 4

• 099 __ |a CAL 022003092209

• 100 1_ |a Cagan, Jonathan, |d 1961-

• 245 10 |a Creating breakthrough products : |b innovation from product planning to program approval / |c Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.

• 260 __ |a Upper Saddle River, NJ : |b Prentice Hall PTR, |c c2002.

• 300 __ |a xxxii, 302 p. : |b ill. ; |c 25 cm.

• 440 _0 |a Financial Times Prentice Hall books.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a New products.

• 650 _0 |a Production planning.

• 650 _0 |a Product management.

• 650 _0 |a Marketing research.

• 700 1_ |a Vogel, Craig M.

• 950 __ |a SCNU |f F273/C131

• 999 __ |t C |A zxq |a 20031022 09:52:34 |M zxq |m 20031103 14:47:13 |G zxq |g 20031103 14:47:20

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• 991 __ |a 022003000793

• 907 __ |a SCNU |f F273/C131 |s 1 |b 6001229 |t 6036074