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• 100 1_ |a Masterson, Rosalind.

• 245 10 |a Marketing : |b an introduction = 营销学导论 / |c Rosalind Masterson, David Pickton著.

• 246 31 |a 营销学导论

• 260 __ |a 北京 : |b Peking University Press, |c 2005.

• 300 __ |a xix, 444 p. : |b ill. ; |c 25 cm.

• 440 _0 |a 管理学经典入门教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c McGraw-Hill, c2004. |z 0077098765.

• 650 _0 |a Marketing.

• 700 1_ |a Pickton, David.

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