机读格式显示(MARC)
- 000 01273nam 2200433 a 4500
- 008 051013s1965 nyuac 000 0 eng d
- 020 __ |a 0071410937 (pbk.)
- 099 __ |a CAL 022005111398
- 100 1_ |a Higgins, Denis.
- 245 14 |a The art of writing advertising : |b conversations with William Bernbach ... [et al.] / |c interviewed by Denis Higgins.
- 260 __ |a New York, N.Y. : |b McGraw-Hill, |c c2003.
- 300 __ |a 125 p. : |b ill., ports ; |c 23 cm.
- 440 _2 |a A McGraw-Hill advertising classic
- 650 _0 |a Advertising copy.
- 650 _0 |a Advertising executives |x Interviews.
- 650 _0 |a Business writing.
- 700 1_ |a Bernbach, William.
- 700 1_ |a Gribbin, George.
- 700 1_ |a Reeves, Rosser.
- 950 __ |a SCNU |f F713.8/H636
- 999 __ |t C |A zxq |a 20051215 14:47:51 |M zxq |m 20051215 14:52:30 |G zxq |g 20051215 14:52:38
- 907 __ |a SCNU |f F713.8/H636