机读格式显示(MARC)

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• 082 00 |a 658.8 |2 21

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022003092205 |a CAL 022003077309

• 100 1_ |a Winer, Russell S.

• 245 10 |a Marketing management / |c Russell S. Winer.

• 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2000.

• 300 __ |a xxiv, 551 p. : |b col. ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

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• 950 __ |a SCNU |f F713.56/W767

• 998 __ |a NUL

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• 907 __ |a SCNU |f F713.56/W767