机读格式显示(MARC)
- 000 01741nam 2200577 a 4500
- 008 041215r20042003cc a b 001 0 eng
- 040 __ |a NMU |c NMU |d PUL
- 099 __ |a CAL 022004139676
- 245 00 |a Marketing management : |b an Asian perspective / |c Philip Kotler ... [et al.] = 亚洲营销管理 / 菲利普·科特勒 [等] 著.
- 260 __ |a 北京 : |b 中国人民大学出版社 : |b Pearson Education Asia Ltd., |c c2004.
- 300 __ |a xxvi, 771 p. : |b ill. ; |c 26 cm.
- 490 1_ |a Business administration classics = |a 工商管理经典教材
- 504 __ |a Includes bibliographical references and indexes.
- 534 __ |p Reprint. Originally published: |c Singapore ; New York : Prentice Hall, 2003. |b 3rd ed. |z 0131001353.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Marketing |z Asia |x Management.
- 700 1_ |a Kotler, Philip.
- 830 _0 |a Business administration classics.
- 950 __ |a SCNU |f F713.50/K87.1
- 999 __ |t C |A zxq |a 20050519 08:50:23 |M zxq |m 20050521 17:22:45 |G zxq |g 20050521 17:22:48
- 907 __ |a SCNU |f F713.50/K87.1