机读格式显示(MARC)

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• 003 SCNU

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• 008 060228s2003 mau a eng d

• 020 __ |a 0072464208 (pbk.)

• 020 __ |a 0071198695 (int. ed.)

• 020 __ |a 0072467207 |c (with textbook)

• 040 __ |a SCNU |c SCNU

• 093 __ |a F713.5 |2 4

• 100 1_ |a Perreault, William D.

• 245 10 |a Student CD-ROM to accompany Essentials of marketing : |h [electronic resource] : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 9th ed.

• 256 __ |a Computer data.

• 260 __ |a Boston, Mass. : |b McGraw-Hill, |c c2003.

• 300 __ |a 1 CD-ROM : |b col. ; |c 12 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 500 __ |a Book title :Essentials of marketing.

• 500 __ |a Title form CD-ROM cover.

• 516 __ |a Computer data

• 650 _0 |a Marketing.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 907 __ |a SCNU |f SC/F713.5/P455-9

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• 991 __ |a 1020500185

• 999 __ |t A |A zhh3 |a 20051220 15:18:02 |M luol3 |m 20060228 11:32:50 |G luol3 |g 20060228 11:33:0