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• 003 SCNU

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• 008 850822s1986 nyua b 001 0 eng

• 010 __ |a 85019925

• 020 __ |a 0070407053

• 040 __ |c BNU

• 050 0_ |a HF5415 |b .M3324 1986

• 082 0_ |a 658.8 |2 19

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022000360659

• 100 1_ |a Mason, Ralph E.

• 245 10 |a Marketing practices and principles / |c Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard L. Lynch.

• 250 __ |a 4th ed.

• 260 __ |a New York : |b Gregg Division, McGraw-Hill, |c c1986.

• 300 __ |a viii, 439 p. : |b ill. (some col.) ; |c 25 cm.

• 504 __ |a Includes bibliographies and index.

• 650 _0 |a Marketing.

• 700 1_ |a Rath, Patricia Mink.

• 700 1_ |a Husted, Stewart W.

• 700 1_ |a Lynch, Richard L.

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• 920 __ |a 223010 |z 1

• 920 __ |a 211270 |z 1

• 920 __ |a 242010YX |z 2

• 950 __ |a SCNU |f F713.3/M411-4

• 998 __ |a BNU

• 999 __ |t C |A zxq |a 20050705 17:55:19 |M zxq |m 20050705 17:55:44 |G zxq |g 20050709 12:12:53

• 000 1000007460

• 991 __ |a 022005002994

• 907 __ |a SCNU |f F713.3/M411-4