机读格式显示(MARC)
- 000 01285nam 2200373 a 4500
- 008 950804s1995 ilua b 001 0 eng d
- 020 __ |a 1557388954 (pbk.)
- 040 __ |a TxSmS |c DLC |d OCLCQ |d CUL
- 050 00 |a HF5822 |b .R36 1995
- 092 __ |a 659.1 |b R189m 1995
- 240 10 |a Mythmaking on Madison Avenue.
- 245 14 |a The myth makers : |b how advertisers apply the power of classic myths and symbols to create modern day legends / |c Sal Randazzo.
- 260 __ |a Chicago, Ill. : |b Probus Pub. Co., |c c1995.
- 300 __ |a xiii, 289 p. : |b ill. ; |c 24 cm.
- 500 __ |a Originally published as: Mythmaking on Madison Avenue, c1993.
- 504 __ |a Includes bibliographical references (p. 269-273) and index.
- 650 _0 |a Advertising |x Psychological aspects.
- 650 _0 |a Advertising |x Social aspects.
- 650 _0 |a Symbolism in advertising.
- 650 _0 |a Brand name products.
- 950 __ |a SCNU |f F713.8/R189
- 999 __ |t C |A zxq |a 20050122 14:27:38 |M zxq |m 20050122 14:30:24 |G zxq |g 20050122 14:31:18
- 907 __ |a SCNU |f F713.8/R189