机读格式显示(MARC)

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• 100 1_ |a Armstrong, Gary |q (Gary M.)

• 245 10 |a Marketing : |b an introduction / |c Gary Armstrong, Philip Kotler = 营销学导论 / 加里·阿姆斯特朗, 菲利普·科特勒著 ; 何志毅改编.

• 246 31 |a 营销学导论

• 250 __ |a 7th ed.

• 260 __ |a 北京 : |b 中国人民大学出版社 : |b Person Education Asia Ltd., |c 2006.

• 300 __ |a iv, vi, 416 p. : |b col. ill. ; |c 28 cm.

• 490 1_ |a Business administration cliassics = |a 工商管理经典教材. |p 市场营销系列

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材"

• 500 __ |a Kotler's name appears first on the earlier ed.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005, |b 7th ed. |z 0131424106 (pbk.) |z 0131273124.

• 650 _0 |a Marketing.

• 700 1_ |a Kotler, Philip.

• 700 1_ |a He, Zhiyi |9 (何志毅)

• 830 _0 |a Business administration cliassics.

• 920 __ |a 242010 |z 2

• 950 __ |a SCNU |f F713.50/A735-7

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