机读格式显示(MARC)

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• 003 SCNU

• 008 040106r2004 cc a b 001 0 eng d

• 020 __ |a 7301066015

• 040 __ |a PUL |c PUL

• 041 0_ |a eng |b chi

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022004001638

• 100 1_ |a Churchill, Gilbert A.

• 245 10 |a Basic marketing research = |b 营销研究入门 / |c Gilbert A. Churchill, Tom J. Brown.

• 246 31 |a 营销研究入门

• 250 __ |a 5th.ed.

• 260 __ |a 北京 : |b 北京大学出版社, |c 2004.

• 300 __ |a xxvii, 738 p. : |b ill. ; |c 25 cm.

• 440 _0 |a 当代全美MBA经典教材书系(英文影印版)

• 440 _0 |a 北大光华管理学院IMBA, MBA推荐用书

• 440 _0 |a 汤姆森学习出版集团精选教材系列

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Mason, Ohio: South-Western, c2004. |b 5th ed. |z 0324190972.

• 650 _0 |a Marketing research.

• 700 1_ |a Brown, Tom J.

• 920 __ |a 211010 |z 2

• 920 __ |a 231280 |z 2

• 950 __ |a SCNU |f F713.50/C563-5

• 998 __ |a PUL

• 999 __ |t E |A zxq |a 20040421 11:30:37 |G zxq |g 20040310 10:49:08 |M zxq |m 20040421 11:30:46

• 000 1000001566

• 991 __ |a 022004000125

• 907 __ |a SCNU |f F713.50/C563-5