机读格式显示(MARC)

• 000 01537cam a2200361 i 4500

• 001 0000834414

• 003 SCNU

• 005 20241018101700.0

• 008 220316s2021 enka b 001 0 eng d

• 020 __ |a 9780367706647 |q hardcover

• 020 __ |a 0367706644 |q hardcover

• 020 __ |a 9780367706661 |q paperback : |c CNY356.32

• 020 __ |a 0367706660 |q paperback

• 040 __ |a RUC |b eng |c RUC |e rda

• 050 00 |a aT325 |b .T76 2021

• 093 __ |a F760.5 |2 5

• 099 __ |a CAL 022022018502

• 245 00 |a Trademarks and their role in innovation, entrepreneurship and industrial organization / |c edited by Carolina Castaldi, Joern Block and Meindert J. Flikkema.

• 264 _1 |a London : |b Routledge, Taylor & Francis Group, |c 2021.

• 300 __ |a xiv, 345 pages : |b illustrations ; |c 26 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a This book takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level.

• 650 _0 |a Trademarks.

• 650 _0 |a Brand name products.

• 650 _0 |a Technological innovations.

• 700 1_ |a Castaldi, Carolina, |e editor.

• 700 1_ |a Block, Joern, |e editor.

• 700 1_ |a Flikkema, Meindert J., |e editor.

• 920 __ |a 242430 |z 1

• 950 __ |a SCNU |f F760.5/C346