机读格式显示(MARC)
- 000 00992nam 2200301 a 4500
- 008 000627s2001 nyuab b 001 0 eng
- 020 __ |a 0471372897 (cloth : alk. paper)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF1416 |b .K68 2001
- 100 1_ |a Kotabe, Masaaki.
- 245 10 |a Global marketing management / |c Masaaki Kotabe, Kristiaan Helsen.
- 260 __ |a New York : |b Wiley, |c c2001.
- 300 __ |a xxiv, 739 p., 12 p. of plates : |b ill. (some col.), maps ; |c 26 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Export marketing |x Management.
- 650 _0 |a International business enterprises |x Management.
- 700 1_ |a Helsen, Kristiaan.
- 950 __ |a SCNU |f F740/K87-2
- 999 __ |t C |A zxq |a 20060411 15:48:50 |M zxq |m 20060414 10:43:45 |G zxq |g 20060414 10:43:58
- 907 __ |a SCNU |f F740/K87-2