机读格式显示(MARC)

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• 003 SCNU

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• 008 941215s1997 nyua b 001 0 eng

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• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a TX911.3.M3 |b R43 1997

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• 099 __ |a CAL 022000399435

• 100 1_ |a Reich, Allen Z.

• 245 10 |a Marketing management for the hospitality industry : |b a strategic approach / |c Allen Z. Reich.

• 260 __ |a New York : |b Wiley, |c c1997.

• 300 __ |a xix, 530 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Hospitality industry |x Marketing.

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