机读格式显示(MARC)

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• 001 0000404166

• 003 SCNU

• 008 060327r20062005cc a b 000 0 eng d

• 020 __ |a 7301096550

• 040 __ |a SCNU |c SCNU

• 050 _4 |a HF5415.527 |b .R87 2005

• 082 04 |a 658.8/12 |2 22

• 093 __ |a F713.50 |2 4

• 100 1_ |a Rust, Roland T.

• 245 10 |a Customer equity management = |b 顾客资产管理/ |c Roland T. Rust, Katherine N. Lemon, Das Narayandas著.

• 246 31 |a 顾客资产管理

• 260 __ |a 北京 : |b Peking University Press, |c 2006.

• 300 __ |a xxii, 552 p. : |b ill. ; |c 24 cm.

• 440 __ |a 营销学精选教材. |p 英文影印版

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint.Originally published: Upper Saddle River, N.J. :Pearson Prentice Hall,c2005. |z 0131419293.

• 650 _0 |a Customer equity |x Management.

• 700 1_ |a Lemon, Katherine N. |q (Katherine Newell)

• 700 1_ |a Narayandas, Das.

• 950 __ |a SCNU |f F713.50/R971

• 999 __ |t C |A zxq |a 20060323 11:28:37 |M zxq |m 20060327 10:56:37 |G zxq |g 20060327 10:56:57

• 000 1000017667

• 991 __ |a 022006000195

• 907 __ |a SCNU |f F713.50/R971