机读格式显示(MARC)

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• 245 00 |a Marketing strategy : |b a decision-focused approach =营销战略 : 以决策为导向的方法/ |c Orville C. Walker, Jr. ... [et al.]著.

• 246 31 |a 营销战略 : |b 以决策为导向的方法

• 250 __ |a 第5版.

• 260 __ |a 北京 : |b Peking University Press, |c 2006.

• 300 __ |a xx, 346 p. : |b ill. (some col.) ; |c 26 cm.

• 500 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint.Originally published: |c Boston :McGraw-Hill Irvin,c2006. |b 5th ed. |z 0072961902

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Walker, Orville C.

• 920 __ |a 231030 |z 2

• 950 __ |a SCNU |f F713.5/W182-5

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