机读格式显示(MARC)
- 000 01219nam 2200373 a 4500
- 008 850820s1985 ilua b 001 0 eng
- 050 0_ |a HF5415.13 |b .S39 1985
- 099 __ |a CAL 022000208598
- 100 1_ |a Scott, James Dacon.
- 245 10 |a Introduction to marketing management : |b text and cases / |c James D. Scott, Martin R. Warshaw, James R. Taylor.
- 260 __ |a Homewood, Ill. : |b R.D. Irwin, |c 1985.
- 300 __ |a xviii, 818 p. : |b ill. ; |c 25 cm.
- 490 0_ |a The Irwin series in marketing
- 500 __ |a Previous eds. by Stewart Henry Rewoldt.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a Rewoldt, Stewart Henry, |d 1922- |t Introduction to marketing management.
- 920 __ |a 211010 |b F713.5 |c Sco84.5 |z 1
- 950 __ |a SCNU |f F713/S427-5
- 999 __ |t C |A zxq |a 20050705 09:08:43 |M zxq |m 20050705 09:09:58 |G zxq |g 20050705 09:10:27
- 907 __ |a SCNU |f F713/S427-5