机读格式显示(MARC)
- 000 02008nam a2200685 a 4500
- 008 050223s2005 mauab b 001 0 eng
- 020 __ |a 0072833718 (text : hbk.)
- 020 __ |a 0071111026 (int. : pbk.)
- 020 __ |a 0072934956 (CD-ROM)
- 020 __ |a 0072941642 (pkg.)
- 040 __ |a DLC |c DLC |d HUA |d GDUF
- 050 00 |a HF1416 |b .C375 2005
- 099 __ |a CAL 022005011364
- 100 1_ |a Cateora, Philip R.
- 245 10 |a International marketing / |c Philip R. Cateora, John L. Graham.
- 260 __ |a Boston : |b Irwin, |c c2005.
- 300 __ |a xxxiii, 697 p. : |b col. ill., col. maps ; |c 29 cm. + |e 1 CD-ROM (4 3/4 in.)
- 440 _0 |a McGraw-Hill/Irwin series in marketing
- 500 __ |a Text 0-07-283371-8 [is] part of ISBN 0-07-294164-2.
- 500 __ |a The user name and password of the URL related to this item can be found inside the back cover.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Export marketing.
- 650 _0 |a International business enterprises.
- 700 1_ |a Graham, John L.
- 950 __ |a SCNU |f F740.2/C358.1-12
- 999 __ |t C |A zxq |a 20070913 14:40:39 |M zxq |m 20070913 14:46:10 |G zxq |g 20070913 14:48:40
- 907 __ |a SCNU |f F740.2/C358.1-12