机读格式显示(MARC)

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• 010 __ |a 2023038305

• 020 __ |a 9781398612990 |q (hardback)

• 020 __ |a 9781398612976 |q (paperback)

• 020 __ |z 9781398612983 |q (ebook)

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• 050 00 |a HM742 |b .F69 2024

• 082 00 |a 302.23/1 |2 23/eng/20230908

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• 099 __ |a CAL 022024035666

• 100 1_ |a Fowler, Jenny Li, |e author.

• 245 10 |a Organic social media : |b how to build flourishing online communities / |c Jenny Li Fowler.

• 264 _1 |a London, United Kingdom ; |a New York, NY : |b Kogan Page, |c 2024.

• 300 __ |a xvii, 204 pages ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization"-- |c Provided by publisher.

• 650 _0 |a Social media.

• 650 _0 |a Internet marketing.

• 650 _0 |a Online social networks.

• 650 _0 |a Communication.

• 650 _0 |a Internet in publicity.

• 776 08 |i Online version: |a Fowler, Jenny Li. |t Organic social media |d London, United Kingdom ; New York, NY : Kogan Page, 2023 |z 9781398612983 |w (DLC) 2023038306

• 920 __ |a 242430 |z 1

• 950 __ |a SCNU |f G206.2/F786

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