机读格式显示(MARC)

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• 003 SCNU

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• 008 940524s1995 ilua b 001 0 eng

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• 040 __ |a DLC |c DLC |d DLC

• 049 __ |a WUL

• 050 00 |a HF5415.13 |b .B669 1995

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• 099 __ |a CAL 022000284663 |a CAL 022001464373 |a CAL 021999653867

• 100 1_ |a Boyd, Harper W.

• 245 10 |a Marketing management : |b a strategic approach with a global orientation / |c Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larr鈋ch鈋.

• 250 __ |a 2nd ed.

• 260 __ |a Irwin : |b Chicago, |c c1995.

• 300 __ |a xvi, 555 p. : |b ill. ; |c 26 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Walker, Orville C.

• 700 1_ |a Larr鈋ch鈋, Jean-Claude.

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• 949 0_ |a WUL |b L. |c 29.41903 |d B789(2) |h 1995 |m Y |g 002100349893 |n 349893 |t c.1 |g 002100349894 |n 349894 |t c.2

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