机读格式显示(MARC)
- 000 02036nam a2200397 a 4500
- 008 110116r20102009cc a b 000 0 eng d
- 020 __ |a 9787565401671 (pbk.)
- 099 __ |a CAL 022011015053
- 100 1_ |a Saunders, Mark, |d 1959-
- 245 10 |a Research methods for business students / |c Mark Saunders, Philip Lewis, Adrian Thornhill = 经管研究方法 : 为学生量身定制 / 马克·桑德斯, 菲利普·刘易斯, 阿德里安·桑希尔著 ; 余宇莹, 张宜霞译注.
- 246 31 |a 经管研究方法 : |b 为学生量身定制
- 260 __ |a 大连 : |b Dongbei University of Finance & Economics Press, |c 2010.
- 300 __ |a [13], 602 p. : |b ill. ; |c 27 cm.
- 490 0_ |a 高等院校双语教学适用教材.工商管理
- 504 __ |a Includes bibliographical references (p. 560-571).
- 505 0_ |a The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
- 534 __ |p Reprint. Originally published: |c Harlow, England : Prentice Hall Financial Times, c2009.
- 650 _0 |a Business |x Research.
- 650 _0 |a Business |x Research |x Data processing.
- 700 1_ |a Lewis, Philip, |d 1945-
- 700 1_ |a Thornhill, Adrian.
- 700 1_ |a Yu, Yuying |9 (余宇莹)
- 700 1_ |a Zhang, Yixia |9 (张宜霞)
- 950 __ |a SCNU |f F270/S257-5
- 999 __ |M zxq |m 20110415 09:52:51 |G zxq |g 20110415 09:53:26
- 907 __ |a SCNU |f F270/S257-5