机读格式显示(MARC)

• 000 01343cam a2200385 i 4500

• 001 0000594015

• 003 SCNU

• 005 20161114162300.0

• 008 150928s2016 enk b 001 0 eng

• 010 __ |a 2015035187

• 020 __ |a 9780415722407 (hardback)

• 020 __ |z 9781315858302 (ebook)

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 042 __ |a pcc

• 043 __ |a e-ru---

• 050 00 |a HC340.12.Z9 |b C6235 2016

• 082 00 |a 306.30947 |2 23

• 093 __ |a F735.123 |2 5

• 093 __ |a F151.247 |2 5

• 100 1_ |a Roberts, Graham H., |e author.

• 245 10 |a Consumer culture, branding and identity in the new Russia : |b from five-year plan to 4x4 / |c Graham H. Roberts.

• 264 _1 |a London ; |a New York, NY : |b Routledge, Taylor & Francis Group, |c 2016.

• 300 __ |a 200 pages ; |c 24 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 490 0_ |a Routledge interpretive marketing research

• 504 __ |a Includes bibliographical references (pages [156]-192) and index.

• 650 _0 |a Consumers |z Russia (Federation)

• 650 _0 |a Consumption (Economics) |x Social aspects |z Russia (Federation)

• 650 _0 |a Marketing |z Russia (Federation)

• 650 _0 |a Branding (Marketing) |z Russia (Federation)

• 650 _0 |a Group identity |z Russia (Federation)

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f F735.123/R644