机读格式显示(MARC)

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• 008 900514s1991 ilua b 001 0 eng

• 010 __ |a 90039282

• 020 __ |a 0030515629 (hard cover : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.2 |b .Z54 1991

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• 099 __ |a CAL 022000224933 |a CAL 022001423851

• 100 1_ |a Zikmund, William G.

• 245 10 |a Exploring marketing research / |c William G. Zikmund.

• 250 __ |a 4th ed.

• 260 __ |a Chicago : |b Dryden Press, |c c1991.

• 300 __ |a xxiv, 834 p. : |b ill. (some col.) ; |c 26 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing research.

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