机读格式显示(MARC)

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• 001 0000391798

• 003 SCNU

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• 008 000224s2001 at a b 001 0 eng

• 010 __ |a 200026225

• 020 __ |a 0324022034 (hardcover)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .C95 2001

• 082 00 |a 658.8 |2 21

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022002262622

• 100 1_ |a Czinkota, Michael R.

• 245 10 |a Marketing management / |c Michael R. Czinkota, Masaaki Kotabe.

• 250 __ |a 2nd ed.

• 260 __ |a Australia : |b South-Western College Pub., |c c2001.

• 300 __ |a xxv, 598 p. : |b col. ill. ; |c 28 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |x Management |v Case studies.

• 700 1_ |a Kotabe, Masaaki.

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• 950 __ |a SCNU |f F713.50/C998-2

• 998 __ |a TJU

• 999 __ |M zxq |m 20051010 12:06:46 |G zxq |g 20051010 12:06:59

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• 907 __ |a SCNU |f F713.50/C998-2