机读格式显示(MARC)
- 000 02161cam a2200337 i 4500
- 008 221110s2023 enk b 001 0 eng
- 020 __ |a 9781032268736 |q hardback
- 020 __ |a 9781032268729 |q paperback
- 020 __ |z 9781003290308 |q ebook
- 040 __ |a DLC |b eng |c DLC |e rda
- 050 00 |a HE9780 |b .C59 2023
- 082 00 |a 387.7068 |2 23/eng/20221109
- 100 1_ |a Cook, Gerald N., |e author.
- 245 10 |a Airline operations and management : |b a management textbook / |c Gerald N. Cook & Bruce G. Billig.
- 250 __ |a Second edition.
- 264 _1 |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2023.
- 300 __ |a xvii, 394 pages ; |c 25 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples, a range of international case studies exploring real-life applications, new or increased coverage of key topics such as the pandemic, state aid and new business models, new chapters on fleet management and labor relations and HRM and lecture slides for instructors. This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area"-- |c Provided by publisher.
- 650 _0 |a Airlines |x Management.
- 700 1_ |a Billig, Bruce G., |e author.
- 950 __ |a SCNU |f F560.3/C771-2