机读格式显示(MARC)

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• 040 __ |a SDFI |d PUL

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022004061399

• 100 1_ |a Randall, Geoffrey.

• 245 10 |a Principles of marketing = |b 市场营销学原理 / |c Geoffrey Randall.

• 246 31 |a 市场营销学原理

• 250 __ |a 2nd ed.

• 260 __ |a 北京 : |b 经济科学出版社, |c 2004.

• 300 __ |a xiii, 310 p. : |b ill. ; |c 24 cm.

• 440 _0 |a 英文原版系列教材

• 504 __ |a Includes bibliographical references (p. 301-304) and index.

• 534 __ |p Reprint. Originally published: |c Thomason Learning, 2001 |b 2nd ed. |z 1861526687.

• 650 _0 |a Marketing.

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• 950 __ |a SCNU |f F713.50/R188-2

• 998 __ |a SDFI

• 999 __ |M zxq |m 20041115 14:38:55 |G zxq |g 20041115 14:39:16

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• 907 __ |2 SCNU |f F713.50/R188-2