机读格式显示(MARC)

• 000 01220nam a2200325 a 4500

• 001 0000497515

• 003 SCNU

• 005 20140320101200.0

• 008 140217s2013 cc a b 000 0 eng d

• 020 __ |a 9787300178325

• 040 __ |a PUL |c PUL

• 093 __ |a F713.8 |2 5

• 099 __ |a CAL 022014005661

• 100 1_ |a Arens, William F.

• 245 10 |a M: advertising / |c William F. Arens, David H. Schaefer, Michael F. Weigold = 广告学 / 威廉·阿伦斯, 大卫·夏尔菲, 迈克尔·魏戈尔德著 ; 程坪, 丁俊杰改编.

• 246 31 |a 广告学

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2013.

• 300 __ |a [7], 442 p. : |b ill. ; |c 28 cm.

• 490 0_ |a Business Administration Classic = |a 工商管理经典教材·市场营销系列

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材"

• 500 __ |a Adaptation of: Contemporary advertising / Arens, William F. by McGraw-Hill Educaiton, 2012. ISBN: 0078028914.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Advertising.

• 700 1_ |a Arens, William F. |t Contemporary advertising.

• 700 1_ |a Schaefer, David H.

• 700 1_ |a Weigold, Michael F., |d 1958-

• 700 1_ |a Cheng, Ping |9 (程坪)

• 700 1_ |a Ding, Junjie |9 (丁俊杰)

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f F713.8/A681.2