机读格式显示(MARC)
- 000 00947nam 2200265 a 4500
- 008 030509s1995 njua b 001 0 eng d
- 020 __ |a 0205161707(case)
- 100 1_ |a Kerin, Roger A.
- 245 10 |a Strategic marketing problems : |b cases and comments / |c Roger A. Kerin, Robert A. Peterson.
- 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1995.
- 300 __ |a xiv, 738 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Decision making |v Case studies.
- 650 _0 |a Marketing |x Management |v Case studies.
- 700 1_ |a Peterson, Robert A. |q (Robert Allen), |d 1944-
- 950 __ |a SCNU |f F713.5/K39-7
- 999 __ |t E |A zxq |a 20031127 08:48:15 |G zxq |g 20030328 11:03:26 |M zxq |m 20031127 08:49:32
- 907 __ |a SCNU |f F713.5/K39-7 |s 1 |b 6000080 |t 6034838