机读格式显示(MARC)
- 010 __ |a 7-111-12332-8 |d CNY55.00
- 099 __ |a CAL 012003136155
- 100 __ |a 20030905d2003 em y0chiy0121 ea
- 200 1_ |a 有效的市场营销 |A you xiao de shi chang ying xiao |e 创造竞争优势 |f (美) 威廉姆 G. 齐克芒德, 迈克尔·达米科著 |d = Effective marketing |e creating and keeping customers in an e-commerce world |f William G. Zikmund, Michael d'Amico |g 桑蕾, 黄翠玲译 |z eng
- 210 __ |a 北京 |c 机械工业出版社 |d 2003
- 215 __ |a 348页 |c 图 |d 28cm
- 225 2_ |a 营销教材译丛 |A ying xiao jiao cai yi cong
- 306 __ |a 据汤姆森学习出版集团2002年英文版第3版译出, 由机械工业出版社和汤姆森学习出版集团合作出版.
- 314 __ |a 责任者 (Zikmund) 规范汉译姓: 齐克蒙德.
- 510 1_ |a Effective marketing |e creating and keeping customers in an e-commerce world |z eng
- 517 1_ |a 创造竞争优势 |A chuang zao jing zheng you shi
- 606 0_ |a 市场营销学 |A shi chang ying xiao xue
- 701 _1 |a 齐克蒙德, |A qi ke meng de |b W. G. |g (Zikmund, William G.) |4 著
- 701 _1 |a 达米科, |A da mi ke |b M. |g (Amico, Michael d') |4 著
- 702 _0 |a 桑蕾 |A sang lei |4 译
- 702 _0 |a 黄翠玲 |A huang cui ling |4 译
- 801 _0 |a CN |b BUPT |c 20030905
- 801 _2 |a CN |b SCNU |c 20041116
- 905 __ |a SCNU |f F713.50/9456
- 999 __ |M wp |m 20041116 16:33:48 |G zhx |g 20041117 08:22:16
- 907 __ |a SCNU |f F713.50/9456