机读格式显示(MARC)
- 000 01302nam a2200325 a 4500
- 008 071031r20072005cc a b 001 0 eng d
- 050 4_ |a HF5415.13 |b .M369 2005
- 100 1_ |a Perreault, William D.
- 245 10 |a Basic marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy = 市场营销学基础 : 全球管理视觉 / 小威廉 D.佩勒尔特, E. 杰罗姆·麦卡锡 ; 赵德银改编.
- 246 31 |a 市场营销学基础 : |b 全球管理视觉
- 260 __ |a 北京 : |b China Mashine Press, |c 2007.
- 300 __ |a xli, 793, [22] p. : |b col. ill. ; |c 29 cm.
- 440 _0 |a 高等学校经济管理英文版精编教材
- 500 __ |a McCarthy's name appears first on the earlier edition.
- 504 __ |a Includes bibliographical references (p. 725-787) and indexes.
- 534 __ |p Reprint. Originally published: |c Boston, Mass. :McGraw-Hill/Irwin,c2005. |z 0072525231 (alk. paper)
- 650 _0 |a Marketing |x Management.
- 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)
- 950 __ |a SCNU |f F713.50/P455-15
- 999 __ |t C |A zxq |a 20071031 16:16:09 |M zxq |m 20071031 16:25:19 |G zxq |g 20071031 16:25:22
- 907 __ |a SCNU |f F713.50/P455-15