机读格式显示(MARC)

• 000 02061cam a2200337 a 4500

• 001 0000505853

• 003 SCNU

• 005 20140519094600.0

• 008 120716s2013 nyua b 001 0 eng

• 010 __ |a 2012026519

• 020 __ |a 9780078021718 (hbk. : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HD30.22 |b .M39 2013

• 082 00 |a 338.5024/658 |2 23

• 093 __ |a F270 |2 5

• 099 __ |a CAL 022013024881

• 100 1_ |a Thomas, Christopher R.

• 245 10 |a Managerial economics : |b foundations of business analysis and strategy / |c Christopher R. Thomas, S. Charles Maurice.

• 250 __ |a 11th ed.

• 260 __ |a New York : |b McGraw-Hill/Irwin, |c c2013.

• 300 __ |a xx, 748 p. : |b ill. ; |c 24 cm.

• 490 0_ |a The McGraw-Hill economics series

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.

• 650 _0 |a Managerial economics.

• 700 1_ |a Maurice, S. Charles.

• 856 4_ |b \201304261\ZJT201304011\022013024881\F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201304261\ZJT201304011\022013024881&type=1 |2 封面

• 856 4_ |b \201304261\ZJT201304011\022013024881\M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201304261\ZJT201304011\022013024881&type=3 |2 目次

• 920 __ |a 242430 |z 2

• 921 __ |a CASHL |b CEPIEC |c 9780078021718

• 950 __ |a SCNU |f F270/T455-11