机读格式显示(MARC)

• 000 01067nam a2200325 a 4500

• 001 0000489637

• 003 SCNU

• 005 20140325163700.0

• 008 131028r20132011cc a b 001 0 eng d

• 020 __ |a 9787301230152

• 040 __ |a BUA |c BUA

• 041 __ |a eng |b chi

• 050 _4 |a HF5415.13 |b .M3634 2011

• 082 04 |a 658.8 |2 22

• 093 __ |a F713.5 |2 5

• 099 __ |a CAL 022013074918

• 100 1_ |a Marshall, Greg W.

• 245 10 |a Essentials of marketing management = |b 营销管理精要 / |c Greg W. Marshall, Mark W. Johnston著 ; 符国群译注.

• 246 31 |a 营销管理精要

• 250 __ |a 第1版

• 260 __ |a 北京 : |b Peking University Press, |c 2013.

• 300 __ |a 1 v. (various pagings) : |b ill. ; |c 26 cm.

• 490 0_ |a 营销学精选教材·双语注释版

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c New York, NY : McGraw-Hill/Irwin,c2011. |z 0078028787 (pbk. : alk. paper)

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Johnston, Mark W.

• 700 1_ |a Fu, Guoqun |9 (符国群)

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f F713.5/M368